History

Our DNA
Promise 80, deliver 120.

Keep the flame burning
It always has and always will. Ever since the founding of Partner&Partner in 1995, our passion and commitment for what we do has been the driving force behind our work. Collaborating with the right people and standing up for their concerns are the fundamental principles that will continue to guide us in the future too.

’95–’98 — Born to be styled
Young and foolish, but ready to rock the world – this was Partner&Partner in the very beginning. Through projects with Nissan and General Motors we were able to enter the automotive industry. Not only that, we also made our way in the healthcare sector. Living by the saying “go big or go home” was outrageous and exciting, but caused Benno Maggi, Kaspar Hintermüller and their six employees many sleepless nights.

’98–’02 — Big brother is touching you
The Berlin Days. It started out as a little backyard project in Berlin, but turned out to be much more than that. Volkswagen, Daimler-Benz, Deutsche Bank and Tea Gschwendner fell in love with our highflying standards and Swiss quality.

’02–’06 — Home Sweet Home
We shifted our focus back to Switzerland and cast an eye on the Swiss media landscape. Using our engagement with the NZZ Folio as a flagship, formal independence, content, relevance and strategic profoundness became the main competences of Partner & Partner.

’06–’09 — Health bells
By working together with Health promotion Switzerland, Wincare Insurance and the Swiss Cancer Association, we brought integrated communication to the Swiss healthcare industry and experienced the power of staying healthy: the fruit and vegetable consumption in the agency boomed and our BMI rapidly improved.

’09–’11 — Thin red line
The brand transition from Winterthur to AXA had successfully put us in the pole position as their leading marketing agency. We were able to overcome the well-known barrier between clients and agencies and have enjoyed a tight collaboration ever since. Together we achieved greatness and kept the costs low. In addition, we took part in many exciting real estate projects around Switzerland.

’11 – ’12 — Next Generation
The new years. We set off to conquer the future in new offices, with new and old partners, and new and old clients. This we achieved, becoming the service station for enhanced strategic, design and creative performance for many.

’13 – ’15 — Social Alliance
The networked years. Our enthusiasm for collaborative activity burns brighter today than ever before, networking and merging personal relationships and technical know-how. This has helped us not only become an important player in various digital communities of interest, but also encouraged us to always stay one step ahead on the international stage together with other independent, owner-managed strategy and creative partners in The Golden Dudes Worldwide alliance.

’15 — Baby Boom
Suddenly they were there. On the screens, under the tables, in the kitchen and in the home offices: the P&P babies. Our brood has now grown to a proud 17. It’s no great surprise that, in an environment like this, the baby weeks for Coop and the flexwork campaign for AXA became success stories and the starting point for numerous new mandates.